Inspired by her twin daughters, founder Suhani Parikh, decided to channel her life-long passion for writing to capture her childhood experiences in picture book form. Writing her first three books, led her to launch Modern Marigold Books in 2019, as a home for stories about social and emotional growth through lived experiences.

After the launch of Suhani's first three books in 2020 and 2021, she was approached by Priya Parikh with the manuscript for Dancing Devi. Publishing another author's work was the turning point at which Suhani recognized her career as a publisher and Modern Marigold Books potential to grow as a traditional publishing company.

In January of 2024, Suhani launched Sambasivan & Parikh with co-founder Ambika Sambasivan (Yali Books) and Modern Marigold Books transitioned to its new role as an imprint of the new company.